In the following you can find information about Edda Group’s processing of personal data.
Edda Group is responsible for the processing of personal data that takes place in accordance with this information
All inquiries regarding the processing of personal data can be addressed to:
Edda Group ApS
CVR nr: 40 73 00 44
Vester Farimagsgade 15, 5.
1606 København V
In this privacy information you can find information about the purposes for which we process personal data, how we store the data and how and when data may be disclosed to third parties as well as what rights you have as a registered person.
Our processing activities:
When you contact us
When you contact us, such as through our website, chat, email or phone, we may process personal data on you. In most cases, the data we collect is your contact information, such as your name, email address, phone number and the reason you contacted us. Relevant information that you provide during phone conversations and email correspondence may be stored if relevant and necessary.
The purpose of processing your personal data is to be able to respond to your inquiry, as well as to store information that may be relevant in connection with the reason for which you contacted us. The basis for this storage and processing is found in article 6 (1) (f) of GDPR.
When you visit our website
When you visit our website we collect information about you by using cookies, which collect information about your behavior on our website.
The purpose of processing information about you in cookies is to offer a relevant and interesting website that functions.
Cookies contain information about you and your use of our website, e.g. IP address, type of browser, search terms and network location, time of your visit to our website, which pages you have visited and for how long. You choose yourself which types of cookies you consent to, however, necessary cookies cannot be opted out. You can view and change your consent to cookies at any time, just as you can block cookies in your browser. You can manage your consent and read more about which cookies we use in our cookie banner which is presented to you the first time you visit our website. You can find the cookie banner again at any time by clicking the cookies icon in the lower left corner of our website.
The basis for the above treatments is therefore your consent, cf. Article 6 (1) (a), of the GDPR however, for necessary cookies it is the legitimate interests rule in Article 6 (1) (f) GDPR, as we process this information in order to be able to offer you a website that functions. Session cookies are deleted the moment you leave the website. Permanent cookies are set for a period of time and deleted when such period expires or earlier if you withdraw your consent to cookies. The durations of such periods appear in the cookie overview which you will find in our cookie banner. If you consent to marketing cookies, we will retain documentation of this consent for at least 2 years after consent has been withdrawn.
If you wish to change or withdraw your consent, you can do so via our cookie banner. You can find our cookie banner by clicking the cookies icon in the lower middle of our website.
Security measures – this is how we look after your personal data
We have adopted technical and organizational measures to secure our processing of personal data against accidental or illegal destruction, loss, alteration and unauthorized disclosure or publication. This means, among other things, that both physical and technical measures have been implemented, e.g. in the form of access control, video surveillance, passwords and encryption, as well as continuous back-up of data. Our employees are instructed in how they may process personal data, and internal guidelines have been adopted for what to do in the event of a breach of personal data security. We have shared group functions who handle a variation of assignments on behalf of different entities in Edda Group. These group functions act as our data processor, and thus in accordance with our instructions.
Your rights
Right to see information (right of access)
You have the right to gain insight into the information we process about you, as well as a range of additional information.
Please note that you will be able to see most of the information we process about you on your profile.
Right for rectification
You have the right to have information that is incorrect corrected.
Right to erasure (the right to be forgotten)
In special cases, you have the right to have your information deleted before the time when we ourselves would delete your information.
Right to restriction of processing
In certain cases, you have the right to have the processing of your information restricted. If you have the right to have the processing restricted, we may in future only process the information – apart from storage - with your consent or for the purpose of establishing, asserting or defending legal claims or to protect a person or important public interests.
Right to object
In certain cases, you have the right to object to our otherwise lawful processing of your personal data.
Right to withdraw consent
If our processing of personal data is based on your consent, you have the right to withdraw consent. If you withdraw your consent, we will cease further processing of your personal data from the time consent is withdrawn. The withdrawal does not affect the legality of the processing that has taken place.
Contact information
Should you wish to make use of your rights, you can contact us:
Edda Group ApS
CVR nr: 40 73 00 44
Vester Farimagsgade 15, 5.
1606 København V
e-mail: marketing@eddagroup.com
Complaints
If you think we are processing your information in breach of the rules, you may file a complaint to the Data Protection Agency. You can read more about this on the Data Protection Agency’s website: https://www.datatilsynet.dk/borger/klage
Changes to the privacy information
We reserve the right to change this privacy information. This will take place in case of significant changes in legislation, introduction of new technical solutions, new service concepts and the like. In addition, we will adjust the text linguistically or content-wise as needed.
Last updated November, 2026 (version 2.1)